Who needs to hear your message in order to make your business, sale, or event successful? Don’t try to please or attract everyone. Focus your efforts on those who can bring you the greatest return.
Connect with someone, anyone in a meaningful way. Don’t be content to just target the right people, connect with them. Create an emotional tie to your business and your products with a well crafted message.
Frequency in marketing means how many times your potential client will be exposed to your advertising. Protect your investment, make sure that your advertising has enough frequency to make a powerful impact.
Reach is the total number of potential customers available to you with each media choice. Many different types of advertising can be effective. The goal is to find the media that can reach the largest number of your potential customers.