Have you ever wanted a commercial that doesn’t sound like a commercial? A “Live Liner” is an 8 to 30 second message that the radio station DJ delivers outside of a regular commercial break. Live Liners can be a great way to consistently brand your business, or with one of our branding campaigns achieve “top of mind awareness.”

There are several different types of liners available.


This form of Live Liner is most common when the news or weather is read and a client sponsors it.

Event Liners:

This is when there is an event coming up and the DJ’s talk about it throughout the week(s) leading up. This is a great way to promote your business and the event, plus remind people of what you have to offer.

Promotional Liners:

Part of being a successful radio station means having exciting listener driven promotions that, often, include clients. When the station(s) partners with businesses and put on a promotion, the DJ’s help build traffic and excitement with “promotional liners” leading up to the promotion. This can come in the form of the simple, “who, what, when and where” or ad-libbed conversations on air during morning shows.